Microsoft said Sunday it has restarted its pursuit of Yahoo, a move likely to set off yet another round of high-profile negotiations and speculation, but this time with a real deadline facing Yahoo directors.
Two weeks after dropping its offer of up to $47.5 billion for the Internet giant in a deal Yahoo's board never warmed to, Microsoft now proposes an unspecified transaction short of a full-blown buyout. Unconfirmed reports say the deal may involve the search business.
The company first began its pursuit of Yahoo in February as a way to quickly narrow the gap with Google in the business of Internet search and online advertising.
While Microsoft said it had moved on from its Yahoo bid, billionaire financier Carl Icahn's actions last week again shifted the playing field. Icahn bought 4.4 percent of Yahoo and announced a slate of candidates to replace board of directors at the company's July 3 stockholder meeting.
In light of those developments, Microsoft said in a statement, the company "is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business.
"Microsoft is considering and has raised with Yahoo an alternative that would involve a transaction with Yahoo but not an acquisition of all of Yahoo."
Microsoft gave no additional details on the nature of the transaction.
Reports citing unnamed sources at Microsoft and Yahoo suggest the transaction could involve the purchase of Yahoo's Internet search business.
In a statement later, Yahoo said it wasn't interested in selling the entire company but was open to any transactions in the best interests of its investors.
People familiar with the matter told The Wall Street Journal the plan would show ads sold by Microsoft that would appear alongside Web search results delivered to Yahoo users.
Yahoo has been exploring the outsourcing of its U.S. search advertising to Google, an arrangement that raised antitrust concerns and was one of the key factors cited by Microsoft Chief Executive Steve Ballmer when he withdrew his offer earlier this month.
Google has continued to widen its already huge lead over both Yahoo and Microsoft in U.S. Internet search. In March, Google had 59.8 percent of the market, according to comScore. Combined, Yahoo and Microsoft would have 31 percent, though both companies' shares are declining.
Google has an even more dominant share in some other markets, such as Europe, where more than 79 percent of March searches were performed using Google. Yahoo and Microsoft had less than 4 percent, combined.
Internet search is important because the majority of online advertising revenue comes through targeted text ads sold next to search results.
Microsoft previously raised the idea of a partnership or purchase focused only on Yahoo's search business. Former Yahoo CEO Terry Semel confirmed two years ago that Microsoft had proposed buying a stake in Yahoo's search operation.
At the time, Semel was widely quoted as saying, "I will not sell a piece of search. It is like selling your right arm while keeping your left. It does not make any sense."
One analyst said things have changed. "It actually could be a clever move," said Jeffrey Lindsay, an analyst at Sanford C. Bernstein. "It could be a face-saving way out for both sides."
Microsoft's move to restart a deal comes as little surprise to observers who saw Ballmer's withdrawal of the bid as a negotiating tactic.
Yahoo's shares did not tumble precipitously in the days and weeks after Microsoft withdrew its bid, indicating the market expected Microsoft to return to the table.
Yahoo shares closed Friday at $27.66, down only 3.5 percent from their level on the day before Microsoft yanked its bid.
Icahn, in a letter to Yahoo Chairman Roy Bostock, said he would not need to continue his effort to replace Yahoo's board with one amenable to a Microsoft takeover if Yahoo moved "expeditiously to negotiate a merger with Microsoft."
While Microsoft said Sunday it is not currently looking to acquire Yahoo outright, the company "reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo or discussions with shareholders of Yahoo or Microsoft or with other third parties."
среда, 4 июня 2008 г.
They are still fighting
SOFTWARE giant Microsoft has proposed a new deal to internet search engine Yahoo, which earlier this month drove away its $47.5 billion (£24.27 billion) takeover offer.
While it has not ruled out another tilt at full acquisition, Microsoft said the new deal did not involve buying all of Yahoo "at this time".
The proposal being discussed is understood to involve Yahoo carrying search advertisements from Microsoft.
That could scupper talks between Yahoo and arch-rival Google for a similar partnership, which began as Yahoo chief Jerry Yang sought to fend off Microsoft. Details of those talks are sketchy but they are thought to be aimed at boosting each other's share of the $41 billion web search and advertising market
Billionaire investor Carl Icahn last week pressured Yahoo to revive talks with Microsoft, threatening an assault on the company's board to force its hand.
While it has not ruled out another tilt at full acquisition, Microsoft said the new deal did not involve buying all of Yahoo "at this time".
The proposal being discussed is understood to involve Yahoo carrying search advertisements from Microsoft.
That could scupper talks between Yahoo and arch-rival Google for a similar partnership, which began as Yahoo chief Jerry Yang sought to fend off Microsoft. Details of those talks are sketchy but they are thought to be aimed at boosting each other's share of the $41 billion web search and advertising market
Billionaire investor Carl Icahn last week pressured Yahoo to revive talks with Microsoft, threatening an assault on the company's board to force its hand.
AHA and Yahoo
A Vancouver marketing and communications firm has started work on what could grow into a major contract with Yahoo Inc.
"We're working with Yahoo on internal communications through a time of change and some confusion," said Betsy Henning, who along with Brenda Alling owns Alling Henning Associates Inc.
The Sunnyvale, Calif., Internet search company is facing rumors about talks with Google, an unsolicited takeover bid from Microsoft Corp., and intense scrutiny from shareholders.
"We're helping the management team communicate effectively with employees about what is going on, and also helping address employees' fear and anxiety," Henning said. "We're trying to keep people's energy, attention and focus on creating value at the company and getting their work done. It will go beyond written materials and be more like a campaign. We use e-mail, newsletters, printed pieces, posters and events."
Refining project
Alling Henning Associates Inc., which goes by AHA!, met with Yahoo about a week ago, Henning said, and has so far helped to edit speeches and communications to employees.
The full scope of AHA!'s work with Yahoo has not yet been determined, she said. "We are putting together proposals for the bigger campaign, and we'll be meeting with them over the next couple of weeks to refine a plan."
AHA!, headquartered at 415 W. Sixth St., will not reveal the financial details of the arrangement. The firm employs about 35 people.
"We're working with Yahoo on internal communications through a time of change and some confusion," said Betsy Henning, who along with Brenda Alling owns Alling Henning Associates Inc.
The Sunnyvale, Calif., Internet search company is facing rumors about talks with Google, an unsolicited takeover bid from Microsoft Corp., and intense scrutiny from shareholders.
"We're helping the management team communicate effectively with employees about what is going on, and also helping address employees' fear and anxiety," Henning said. "We're trying to keep people's energy, attention and focus on creating value at the company and getting their work done. It will go beyond written materials and be more like a campaign. We use e-mail, newsletters, printed pieces, posters and events."
Refining project
Alling Henning Associates Inc., which goes by AHA!, met with Yahoo about a week ago, Henning said, and has so far helped to edit speeches and communications to employees.
The full scope of AHA!'s work with Yahoo has not yet been determined, she said. "We are putting together proposals for the bigger campaign, and we'll be meeting with them over the next couple of weeks to refine a plan."
AHA!, headquartered at 415 W. Sixth St., will not reveal the financial details of the arrangement. The firm employs about 35 people.
Microsoft and on line shops
Attention shoppers: There may be bargains available at Microsoft 's search engine.
In an attempt to undercut Google 's standing as the most popular guide to the Web, Microsoft announced yesterday that it was offering cash incentives for people who use the company's often-overlooked search engine.
Live Search Cashback offers discounts to consumers who do their Internet shopping using the Microsoft engine. Typing "video cameras" into Live Search and then selecting a model, for example, a user can see merchants offering discounts from 2 to 9 percent.
In a speech announcing the rebates, Microsoft Chairman Bill Gates predicted that the program would attract more consumers to Microsoft's search engine and potentially change the economics of Internet search.
"I think years from now you may look back and say, "Wow, search started to get a fair bit more competitive,' " he said.
Microsoft is engaged in an epic struggle to catch up to Google, a relative upstart that has gained a preeminent role in Internet services.
The source of Google's fortune is its search engine, which earns money by placing ads around the search results. Of the $20 billion spent on Internet advertising last year, about 40 percent was spent on advertisements accompanying search results. Google has garnered the lion's share of that money, and its mastery of the field has powered its rapid ascent. As a result, Google essentially operates as an Internet guide for most users.
Microsoft's competing search engine, known as Live Search, lags far behind the market shares of Google and even Yahoo .
The rebate plan is a reflection of the company's desire to reinvigorate it, but analysts were split on whether the program could provide Live Search with a significant boost.
"It's definitely unique at the moment, and it will definitely cause people to take another look at Microsoft," said Danny Sullivan, editor in chief of SearchEngineLand.com, an industry publication. "But I don't think there's any guarantee that this is a game changer."
He added that the process to enroll for rebates was "awkward and confusing."
The software maker has offered similar incentives for people to use its search engine but not on the scale revealed yesterday. For example, Microsoft offered large companies software and services credits for every employee who used Live Search in the workplace.
But other analysts said the incentive could lead flocks of consumers to Live Search for the bargains.
"Retail history has shown that consumers react favorably to coupons, rebates and sales," according to a report from IDC analysts Rachel Happe and Susan Feldman. "Our bet is that the next time you look for a product online you'll check out Live.com to see if you can get it for less on Live."
The IDC analysts also said that Microsoft's move portended "a reduction in margins for search advertising."
The program is part of Microsoft's plan to "innovate and disrupt" in the search industry, according to a memo Sunday from Microsoft executive Kevin Johnson , and, indeed, if elements of the cash-back plan are adopted more widely in the industry, it would change the Internet advertising business in fundamental ways.
The company's cash-back program includes more than 10 million products from more than 700 merchants, Microsoft said. Microsoft also announced a service to make it easier for searchers to find the best travel deals on the Web.
While most search advertisers pay each time a user clicks on their ad, participating merchants will pay Microsoft a fee each time a customer completes a sale through Live Search Cashback. The fee will be a percentage of the retail price, and when the purchase is complete, Microsoft will return the fee to the consumer in the form of a cash rebate, the company said. The rebates to the customer, in effect, come from the advertisers.
"Our goal is to make Live Search the most rewarding commercial search destination on the Web," Gates said
In an attempt to undercut Google 's standing as the most popular guide to the Web, Microsoft announced yesterday that it was offering cash incentives for people who use the company's often-overlooked search engine.
Live Search Cashback offers discounts to consumers who do their Internet shopping using the Microsoft engine. Typing "video cameras" into Live Search and then selecting a model, for example, a user can see merchants offering discounts from 2 to 9 percent.
In a speech announcing the rebates, Microsoft Chairman Bill Gates predicted that the program would attract more consumers to Microsoft's search engine and potentially change the economics of Internet search.
"I think years from now you may look back and say, "Wow, search started to get a fair bit more competitive,' " he said.
Microsoft is engaged in an epic struggle to catch up to Google, a relative upstart that has gained a preeminent role in Internet services.
The source of Google's fortune is its search engine, which earns money by placing ads around the search results. Of the $20 billion spent on Internet advertising last year, about 40 percent was spent on advertisements accompanying search results. Google has garnered the lion's share of that money, and its mastery of the field has powered its rapid ascent. As a result, Google essentially operates as an Internet guide for most users.
Microsoft's competing search engine, known as Live Search, lags far behind the market shares of Google and even Yahoo .
The rebate plan is a reflection of the company's desire to reinvigorate it, but analysts were split on whether the program could provide Live Search with a significant boost.
"It's definitely unique at the moment, and it will definitely cause people to take another look at Microsoft," said Danny Sullivan, editor in chief of SearchEngineLand.com, an industry publication. "But I don't think there's any guarantee that this is a game changer."
He added that the process to enroll for rebates was "awkward and confusing."
The software maker has offered similar incentives for people to use its search engine but not on the scale revealed yesterday. For example, Microsoft offered large companies software and services credits for every employee who used Live Search in the workplace.
But other analysts said the incentive could lead flocks of consumers to Live Search for the bargains.
"Retail history has shown that consumers react favorably to coupons, rebates and sales," according to a report from IDC analysts Rachel Happe and Susan Feldman. "Our bet is that the next time you look for a product online you'll check out Live.com to see if you can get it for less on Live."
The IDC analysts also said that Microsoft's move portended "a reduction in margins for search advertising."
The program is part of Microsoft's plan to "innovate and disrupt" in the search industry, according to a memo Sunday from Microsoft executive Kevin Johnson , and, indeed, if elements of the cash-back plan are adopted more widely in the industry, it would change the Internet advertising business in fundamental ways.
The company's cash-back program includes more than 10 million products from more than 700 merchants, Microsoft said. Microsoft also announced a service to make it easier for searchers to find the best travel deals on the Web.
While most search advertisers pay each time a user clicks on their ad, participating merchants will pay Microsoft a fee each time a customer completes a sale through Live Search Cashback. The fee will be a percentage of the retail price, and when the purchase is complete, Microsoft will return the fee to the consumer in the form of a cash rebate, the company said. The rebates to the customer, in effect, come from the advertisers.
"Our goal is to make Live Search the most rewarding commercial search destination on the Web," Gates said
Brin says that! They are grown ups now
IT'S official: the guys who founded Google have grown up.
That was the pronouncement from Google chief executive Eric Schmidt, hired in 2001 to provide mature, traditional business savvy to the internet-search company founded by whiz kids Larry Page and Sergey Brin.
``The boys have grown up,'' Schmidt told a news conference before the company's annual meeting.
Now billionaires, the two who formed the company, which has the motto Don't Be Evil, were seen as ``brilliant young founders'', Schmidt said.
``They now function in the company as the senior executives with the kind of skills and experience we wish he had five years ago.''
Page, 35, and Brin, born in the Soviet Union 34 years ago, made history in their 20s when they set up the Google search engine.
``Now we don't have to have the same kind of arguments,'' said Schmidt, who at 53 qualifies as an old man by the standards of the youthful Google campus. ``In fact, they really are running the companies that they founded at the scale and with the insights that you would expect of people who are no longer young founders but are mature business leaders.''
Brin and Page ranked at 32 and 33 on Forbes' 2008 list of billionaires, with more than $US18 billion ($19.08 billion) each, but they downplayed the effects of overwhelming wealth.
``I don't think at a certain scale it matters, but I do have a pretty good toy budget now,'' Brin said when asked about how vast wealth had changed his life. ``I just got a new monitor.'' Page mentioned an even more modest benefit: ``I don't have to do laundry.''
Both Page and Brin got married over the past year but closely guard their personal lives. At the news conference, both said their work lives had certainly changed. ``One thing is that we have 10 or 20,000 people to help us,'' Brin said.
That was the pronouncement from Google chief executive Eric Schmidt, hired in 2001 to provide mature, traditional business savvy to the internet-search company founded by whiz kids Larry Page and Sergey Brin.
``The boys have grown up,'' Schmidt told a news conference before the company's annual meeting.
Now billionaires, the two who formed the company, which has the motto Don't Be Evil, were seen as ``brilliant young founders'', Schmidt said.
``They now function in the company as the senior executives with the kind of skills and experience we wish he had five years ago.''
Page, 35, and Brin, born in the Soviet Union 34 years ago, made history in their 20s when they set up the Google search engine.
``Now we don't have to have the same kind of arguments,'' said Schmidt, who at 53 qualifies as an old man by the standards of the youthful Google campus. ``In fact, they really are running the companies that they founded at the scale and with the insights that you would expect of people who are no longer young founders but are mature business leaders.''
Brin and Page ranked at 32 and 33 on Forbes' 2008 list of billionaires, with more than $US18 billion ($19.08 billion) each, but they downplayed the effects of overwhelming wealth.
``I don't think at a certain scale it matters, but I do have a pretty good toy budget now,'' Brin said when asked about how vast wealth had changed his life. ``I just got a new monitor.'' Page mentioned an even more modest benefit: ``I don't have to do laundry.''
Both Page and Brin got married over the past year but closely guard their personal lives. At the news conference, both said their work lives had certainly changed. ``One thing is that we have 10 or 20,000 people to help us,'' Brin said.
Microsoft VS Yahoo
Microsoft on Sunday afternoon said it has restarted its pursuit of Yahoo. The company issued a statement:
"In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft is considering and has raised with Yahoo! an alternative that would involve a transaction with Yahoo! but not an acquisition of all of Yahoo! Microsoft is not proposing to make a new bid to acquire all of Yahoo! at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties."
Microsoft dropped its offer for Yahoo on May 3 after offering up to $47.5 billion to acquire the Internet giant in a deal that Yahoo's board of directors never warmed to. The company first began its pursuit of Yahoo in February as a way to quickly catch up with Google in the business of Internet search and online advertising.
Last week, billionaire financier Carl Ichan disclosed that he had purchased 59 million shares and options of Yahoo, taking about a 4.4 percent stake in the company, and forwarded a slate of candidates to replace the current board of directors at the company's July 3 stockholder meeting.
"It is quite obvious that Microsoft's bid of $33 per share is a superior alternative to Yahoo's prospects on a standalone basis," Ichan wrote in a letter to Yahoo Chairman Roy Bostock.
Microsoft provided no additional details on the nature of its new alternative transaction. Yahoo has been exploring the outsourcing of its U.S. search advertising to Google _ an arrangement that raised antitrust concerns and was one of the key factors cited by Microsoft CEO Steve Ballmer when he withdrew his offer three weeks ago.
Ichan, too, cautioned Yahoo's board against pursuing any "strategic alternatives" that would "impede a future Microsoft merger" without allowing shareholders to weigh in, at the least.
Yahoo's shares did not tumble precipitously in the days and weeks after Microsoft withdrew its bid, indicating the market's expectation that Microsoft would come back to the table. This despite repeated statements from Microsoft that the company had moved on.
Judging from this afternoon's statement, the company clearly has not. While Microsoft highlighted this undefined alternative transaction _ and said it has been proposed to Yahoo _ it also noted that an outright acquisition is still possible "depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties."
Translation: If Ichan successfully replaces Yahoo's board with a slate amenable to an acquisition, Microsoft could still be a buyer.
Microsoft concluded its short message Sunday with this caution: "There of course can be no assurance that any transaction will result from these discussions."
Yahoo had not issued a statement in response at press time.
Early indications are that the alternative transaction could involve the purchase of Yahoo's search business.
Kara Swisher, Wall Street Journal technology columnist, quoted unnamed sources at both companies saying as much.
Google has continued to widen its already huge lead over both Yahoo and Microsoft in U.S. Internet search. In March, Google had 59.8 percent of the market, according to comScore. The company has an even more dominant share in some other markets, such as Europe, where more than 79 percent of March searches were performed using Google. Yahoo and Microsoft had less than 4 percent, combined.
Internet search is important because the majority of online advertising revenue currently comes through advertising sold next to search results.
"In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft is considering and has raised with Yahoo! an alternative that would involve a transaction with Yahoo! but not an acquisition of all of Yahoo! Microsoft is not proposing to make a new bid to acquire all of Yahoo! at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties."
Microsoft dropped its offer for Yahoo on May 3 after offering up to $47.5 billion to acquire the Internet giant in a deal that Yahoo's board of directors never warmed to. The company first began its pursuit of Yahoo in February as a way to quickly catch up with Google in the business of Internet search and online advertising.
Last week, billionaire financier Carl Ichan disclosed that he had purchased 59 million shares and options of Yahoo, taking about a 4.4 percent stake in the company, and forwarded a slate of candidates to replace the current board of directors at the company's July 3 stockholder meeting.
"It is quite obvious that Microsoft's bid of $33 per share is a superior alternative to Yahoo's prospects on a standalone basis," Ichan wrote in a letter to Yahoo Chairman Roy Bostock.
Microsoft provided no additional details on the nature of its new alternative transaction. Yahoo has been exploring the outsourcing of its U.S. search advertising to Google _ an arrangement that raised antitrust concerns and was one of the key factors cited by Microsoft CEO Steve Ballmer when he withdrew his offer three weeks ago.
Ichan, too, cautioned Yahoo's board against pursuing any "strategic alternatives" that would "impede a future Microsoft merger" without allowing shareholders to weigh in, at the least.
Yahoo's shares did not tumble precipitously in the days and weeks after Microsoft withdrew its bid, indicating the market's expectation that Microsoft would come back to the table. This despite repeated statements from Microsoft that the company had moved on.
Judging from this afternoon's statement, the company clearly has not. While Microsoft highlighted this undefined alternative transaction _ and said it has been proposed to Yahoo _ it also noted that an outright acquisition is still possible "depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties."
Translation: If Ichan successfully replaces Yahoo's board with a slate amenable to an acquisition, Microsoft could still be a buyer.
Microsoft concluded its short message Sunday with this caution: "There of course can be no assurance that any transaction will result from these discussions."
Yahoo had not issued a statement in response at press time.
Early indications are that the alternative transaction could involve the purchase of Yahoo's search business.
Kara Swisher, Wall Street Journal technology columnist, quoted unnamed sources at both companies saying as much.
Google has continued to widen its already huge lead over both Yahoo and Microsoft in U.S. Internet search. In March, Google had 59.8 percent of the market, according to comScore. The company has an even more dominant share in some other markets, such as Europe, where more than 79 percent of March searches were performed using Google. Yahoo and Microsoft had less than 4 percent, combined.
Internet search is important because the majority of online advertising revenue currently comes through advertising sold next to search results.
From GB
The launch of Freeesat adds to the growing popularity of additional services from traditional broadcasters in the UK. iPlayer, the BBC's online video catch up service, has seen its UK Internet traffic more than treble since it was officially launched over Christmas, and the website is now the 35th most visited in the UK. Similarly, searches for ITV's recently re-launched ITV Catch Up service have nearly trebled over the last month.
Freesat appeals to an older demographic than Sky
There were 79% more searches for the term 'freesat' than the term 'sky' during the week ending May 10th. "This is to be expected for a new product that has received a lot of media attention - over a fifth of Internet traffic to Freesat's website came from news and media sites during its launch period," commented Robin Goad, Hitwise's Director of Research. "Last week Sky's homepage still received 250% more internet visits than, but the type of�visitor was�quite different. While Sky's website's core audience is people in cities aged between 25 and 44, Freesat is proving more popular with older, more rural viewers."
Two thirds of visitors to www.sky.com are aged 45 or under, whereas for Freesat the comparable figure is 43%. Freesat appeals to an older audience: 43% of visitors to its website last week were aged 55 and over, compared with just 20% for Sky. Freesat also appeals more to people living in rural areas such as the South West, but is less popular than Sky in larger cities, particularly in London and the North West.
chart
Electronics retailers and manufacturers receive Freesat boost�
The interest in Freesat also helped boost traffic to electronics retailers and manufacturers last week. 35% of people visiting the Freesat website chose to visit a retailer afterwards, while a further 10% went to electronics manufacturers' websites. Argos received the most traffic of any retailer from Freesat, accounting for 16% of all downstream visits from The site that received the second largest amount of traffic from www.freesat.co.uk was Humax the British electronics manufacturer that is producing one of the Freesat set top boxes. Freesat accounted for 44% of Humax's traffic last week, helping increase visit to the site by 467%.
Freesat appeals to an older demographic than Sky
There were 79% more searches for the term 'freesat' than the term 'sky' during the week ending May 10th. "This is to be expected for a new product that has received a lot of media attention - over a fifth of Internet traffic to Freesat's website came from news and media sites during its launch period," commented Robin Goad, Hitwise's Director of Research. "Last week Sky's homepage still received 250% more internet visits than, but the type of�visitor was�quite different. While Sky's website's core audience is people in cities aged between 25 and 44, Freesat is proving more popular with older, more rural viewers."
Two thirds of visitors to www.sky.com are aged 45 or under, whereas for Freesat the comparable figure is 43%. Freesat appeals to an older audience: 43% of visitors to its website last week were aged 55 and over, compared with just 20% for Sky. Freesat also appeals more to people living in rural areas such as the South West, but is less popular than Sky in larger cities, particularly in London and the North West.
chart
Electronics retailers and manufacturers receive Freesat boost�
The interest in Freesat also helped boost traffic to electronics retailers and manufacturers last week. 35% of people visiting the Freesat website chose to visit a retailer afterwards, while a further 10% went to electronics manufacturers' websites. Argos received the most traffic of any retailer from Freesat, accounting for 16% of all downstream visits from The site that received the second largest amount of traffic from www.freesat.co.uk was Humax the British electronics manufacturer that is producing one of the Freesat set top boxes. Freesat accounted for 44% of Humax's traffic last week, helping increase visit to the site by 467%.
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